Under the Surface was created to make invisible environmental damage easier to understand, feel and remember. The campaign uses visual storytelling, media design, video and a digital website experience to show how fuel oil pollution continues to affect the sea even when the surface appears calm.

About Under the Surface

An environmental awareness campaign revealing the hidden impact of fuel oil pollution in the Black Sea.

The main idea

The campaign is built around one message: some environmental damage disappears from sight before it disappears from nature.

01

Make the invisible visible

Showing pollution that is difficult to see but still affects ecosystems.

02

Turn facts into emotion

Using design, movement and atmosphere to make the issue easier to understand.

03

Encourage attention and support

Helping people share, remember and respond to the problem.

Campaign works

The campaign was developed across several formats: a website, promotional video, media posts and a poster. Each piece shows the same environmental issue from a different angle.

Interactive Website

The website is the central platform of the campaign. It guides visitors through the story of Black Sea fuel oil pollution, from the visible accident to the hidden consequences below the surface.

It combines educational text, visual atmosphere, location references, underwater storytelling and a call to support the campaign.

View website

Promotional Video

The promotional video works as a short emotional teaser for the campaign. It introduces the atmosphere of the project and communicates the idea that the disaster continues under the surface.

The Sea Left a Stain

This media post uses the shape of the Black Sea as a dark oil stain. The image connects geography and pollution in one visual symbol, making the scale of the issue immediately clear. The curved text supports the idea that fuel oil pollution is still affecting the Black Sea coast.

Format: Social media post Purpose: Awareness Message: Pollution leaves a lasting mark

The Cost of Rescue

This media post focuses on wildlife rescue. The turtle carrying rescue equipment represents the care, tools and time needed to help animals affected by fuel oil pollution.

Format: Social media post Purpose: Action Message: Saving wildlife requires real care, resources and time.

Damage Does Not Have to Be Visible to Be Real

The poster communicates the main message of the campaign through a dolphin shape made from environmental symbols, warning signs and visual fragments. The design shows that even when the sea looks clean and calm, the hidden marks of pollution can still remain inside the ecosystem.